How To Differentiate in Finance Using Values-Based Content Marketing: 6 Case Studies

February 01

Two pieces of received wisdom echo around the world of marketing: It’s almost impossible to meaningfully differentiate commoditised products. In heavily regulated industries, you can’t be truly distinctive or creative. But how true are they? EXHIBIT 1: Apple Among a vast swathe of the world’s population, a single glance at this logo will trigger a raft […]

»»

Getting Started on Twitter for Investment Marketers: How?

December 11

OK, so you’re broadly convinced of the merits of getting yourself on Twitter. Now what? Working out how to get started on Twitter depends very much on what your aims are. Too often, a company will dive straight into social media for no better reason than that it “should” have a presence there. While we’re […]

»»