Tag Archives: Content Strategy

May 06

How To Save Your Fund Managers’ Time (And Other Major Benefits of an Investment Writing Team)

There are few things in the investment world more important than crisp, timely writing. When the going’s rough, the arrival of insightful and dispassionately written commentary (with all the apostrophes and hyphens precisely where they should be) can provide just the tonic an edgy investor needs to reassure her. Conversely, when times are good, tight, […]

May 05

Copylab Meets: Anne-Marie McConnon, Head of Marketing EMEA at BNY Mellon Investment Management

Anne-Marie McConnon has seen some changes in her time. In more than eight years as a leader in investment marketing at M&G and then BNY Mellon Investment Management, Anne-Marie has overseen rebrands, implemented digital strategies, and headed brand-awareness campaigns across Europe and the Middle East – while also finding time to help launch the massively […]