Tag Archives: brand awareness

May 06

How To Save Your Fund Managers’ Time (And Other Major Benefits of an Investment Writing Team)

There are few things in the investment world more important than crisp, timely writing. When the going’s rough, the arrival of insightful and dispassionately written commentary (with all the apostrophes and hyphens precisely where they should be) can provide just the tonic an edgy investor needs to reassure her. Conversely, when times are good, tight, […]

December 11

Getting Started on Twitter for Investment Marketers: How?

OK, so you’re broadly convinced of the merits of getting yourself on Twitter. Now what? Working out how to get started on Twitter depends very much on what your aims are. Too often, a company will dive straight into social media for no better reason than that it “should” have a presence there. While we’re […]