If you work in financial marketing, you really should be best buddies with the people in compliance. Both departments have the same goal: to create literature that will promote the business, engage the customer, sell the product and comply with strict guidelines. So why, when marketing and compliance get together, does it feel like battle lines […]
Category Archives: Writing Tips
March
11
How to Write in a Positive Tone
posted by Carmen Reid
In the tone-of-voice guidelines given to company writers, ‘be positive’ is often one of the cornerstones. So if the instruction is to interact with optimism, how is it actually done? We all want to be positive. Positive is good, positive is upbeat. Persuasive evidence shows that we tend to respond well to positive people and […]
March
07
6 Top Tips For Writing Successful Fixed Income Commentary
posted by Kathryn Robertson
Bonds. Just the word itself can be enough to bring investment writers out in hives. Deemed difficult by some and boring by others, bonds are like the shambling drunk at the party. No-one wants to get up close and personal. For your average investor, that’s a problem. Lots of people up and down the country, […]
February
24
Infographic: 7 Top Tips For Writing a Successful Fund Commentary
posted by Susannah Green
Following on from our recent blog post on this very topic, here are our top tips for writers looking to nail those fund commentaries:
January
05
C-O-P-Y-L-A-B’s 7 Top Tips for Writing a Successful Fund Commentary
posted by Susannah Green
Writing effective fund commentary is an art. Sure, it relies heavily on cold, hard data, but turning those swirls of statistics into something elegant, concise and, above all, clear requires a precise mix of discipline and inspiration. At Copylab, we’ve written a few fund commentaries in our time, so here’s our guide to bringing out the […]
Carmen Reid
Chris Clarke
Copylab
Duncan Black
Emma Whiting
Farah Harajli
Justin Crozier
Kathryn Robertson
Katy Gardner
Marisa Campbell
Niels Footman
Ross Hunter
Susannah Green
How To Save Your Fund Managers’ Time (And Other Major Benefits of an Investment Writing Team)
posted by Katy Gardner
There are few things in the investment world more important than crisp, timely writing. When the going’s rough, the arrival of insightful and dispassionately written commentary (with all the apostrophes and hyphens precisely where they should be) can provide just the tonic an edgy investor needs to reassure her. Conversely, when times are good, tight, […]