10 Tips For How Finance Marketers Can Navigate Compliance

April 21

If you work in financial marketing, you really should be best buddies with the people in compliance. Both departments have the same goal: to create literature that will promote the business, engage the customer, sell the product and comply with strict guidelines. So why, when marketing and compliance get together, does it feel like battle lines […]

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Simpler Still

July 24

So I’m walking along the street with my friend, who mentions that she’s received a letter from her pension company. ‘Oh right, about the big shake-up?’ I say, because I’m currently working with a pensions company so I am right at the beating heart of new pension freedoms. Lump sums, small pots, flexi-access drawdown – […]

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Finding Your Voice

March 06

If design gives companies their very own look, tone of voice gives them, well, the voice to go with the look. A voice personalises the brand and makes it distinctive. There are millions of clothing companies, but Boden has tone of voice nailed. Boden = founder Johnnie. He’s English, plummy, a lovely chap. Likes a […]

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