Category Archives: Social media marketing

March 01

Copylab Meets: Fintech Lawyer Lucy Frew On How Financial Firms Can Deal With Social Media

Social media is a field that both excites and exasperates marketers working in investment management. The Financial Conduct Authority (FCA) released generally well-received guidelines on social media use late last year, but the rules have prompted a great deal of debate on how they work in practice, and how marketers should behave when working with […]

February 01

How To Differentiate in Finance Using Values-Based Content Marketing: 6 Case Studies

Two pieces of received wisdom echo around the world of marketing: It’s almost impossible to meaningfully differentiate commoditised products. In heavily regulated industries, you can’t be truly distinctive or creative. But how true are they? EXHIBIT 1: Apple Among a vast swathe of the world’s population, a single glance at this logo will trigger a raft […]

November 30

6 Key Takeaways from the Investment Week Marketing & Social Media Conference

Investment Week’s social media conference took place last Friday, bringing together an illustrious cast of industry thinkers, digital leaders and legal experts. Here are some of the key points we heard: 1. For Asset Managers, There Are Costs to Using Social Media – And To Not Using It During an enlightening, data-rich talk, Arianna Arzeni […]

February 02

Getting Started on Twitter for Investment Marketers: Dealing with Risk

Take one of the world’s most regulated industries, add in understandably zealous compliance teams, mix with a freewheeling, instantaneous communications platform, and what do you have? If you answered “an unholy mess” or somesuch, you’re almost certainly not alone. But compliance is no longer the show-stopper it once was for financial marketers looking to use […]

December 11

Getting Started on Twitter for Investment Marketers: How?

OK, so you’re broadly convinced of the merits of getting yourself on Twitter. Now what? Working out how to get started on Twitter depends very much on what your aims are. Too often, a company will dive straight into social media for no better reason than that it “should” have a presence there. While we’re […]

November 07

Getting Started on Twitter for Investment Marketers: Why?

Sit down for this, but Twitter is a Very Big Thing. Worldwide, the 140-character social media site has more than 270 million active users. Every single day, Tweeters send out some 500 million tweets. It’s played a part in countless breaking news stories and even national uprisings. For the latest musings from world leaders, business […]