Category Archives: Interviews

May 05

Copylab Meets: Anne-Marie McConnon, Head of Marketing EMEA at BNY Mellon Investment Management

Anne-Marie McConnon has seen some changes in her time. In more than eight years as a leader in investment marketing at M&G and then BNY Mellon Investment Management, Anne-Marie has overseen rebrands, implemented digital strategies, and headed brand-awareness campaigns across Europe and the Middle East – while also finding time to help launch the massively […]

March 18

20 Questions With Copylab Founder Ross Hunter

To coincide with the forthcoming launch of Copylab Inc in the USA, our operations manager, Emma Whiting, sat down with Ross Hunter, Copylab’s founder, to get his thoughts on his past, his present and what his goals are for himself and Copylab’s future. What was your first job? A copywriter with Scottish Amicable, writing and editing 32-page […]

March 01

Copylab Meets: Fintech Lawyer Lucy Frew On How Financial Firms Can Deal With Social Media

Social media is a field that both excites and exasperates marketers working in investment management. The Financial Conduct Authority (FCA) released generally well-received guidelines on social media use late last year, but the rules have prompted a great deal of debate on how they work in practice, and how marketers should behave when working with […]

November 20

Setting the Standard: An Interview With Standard Life’s Senior Copywriter Ewan Ashford

Copylab founder Ross Hunter met up with Ewan Ashford, an ex-writing colleague from their days together at the Pru and now a Senior Copywriter at Standard Life. They talked tone of voice, style guides and being a language ambassador in a big company. When Standard Life launched its new ‘Frank and Supportive’ tone of voice […]