June 12

Wax Brazilian Campaign

It’s fair to say not all of the Copylab team are totally engaged in the World Cup. Outrageous, I know. So, in a shocking contrarian stance, we’ve decided to launch a campaign to promote knowledge of the countries, economies, linguistics and weirdness of each nation represented in Brazil. Yes, we will look beyond the haircuts, tattoos and preening nonsense of each country’s 11 overpaid envoys.

Each day for the next month – or until we run out of ideas – or until quarter end becomes just too painful – we’ll find something interesting, fun, worthy or odd about one of the countries playing in that day’s fixtures.

Follow Copylab on Linkedin or on Twitter at @CopylabUK. Use the hashtag #waxbrazilian and join the carnival.

Ross Hunter, 12 June 2014