May 20

Multi-Coloured SWIP Shop

The digital team at SWIP launched their new website in March. We’re proud to have worked with Gareth and the team to rewrite their top 50 pages and add a bit more colour to them. What worked really well was working with search-optimisation guru Andrew Allfrey to understand what different readers are looking for and how they’re finding their way to SWIP.

We think the new site looks great – and it doesn’t read too badly either.

Ross Hunter, 20 May 2013